Study finds Apple ecosystem helps iPhone lead industry in user retention

Release Date 26 Nov, 2011 in Apple Insider

Smartphone Loyalty Runs Deep, Especially Among the Apple Faithful PC Magazine - 26 Nov, 2011 If you've used one smartphone, you've used them all, right? Wrong, according to a new study, which finds that people would rather go through the hassle of changing banks than changing their smartphones. Among those who own an iPhone ...
	Tech wrap: Bargain hunting may hurt retailers Reuters Blogs (blog) - 26 Nov, 2011 While Black Friday has been the busiest day for years in terms of traffic at stores, it does not always mean that sales will soar for the season. Despite brisk sales right after Thanksgiving, total holiday season sales fell in both 2008 and 2009 when ...
	Apple beating Google and RIM in mobile loyalty msnbc.com - 26 Nov, 2011 The Apple logo is shown prior to the initial sales of the new iPhone 4S at Apple's flagship retail store in San Francisco, California October 14, 2011. REUTERS/Robert Galbraith Apple is well ahead of rivals in building brand loyalty among its users in ...
Apple ahead in mobile loyalty - research firm Reuters India - 26 Nov, 2011 Get the latest news on the go. Visit Reuters India on your mobile device. Full Coverage A selection of the best photos from the past seven days from India. Slideshow Customers try out the iPhone 4S at the Apple retail store in San Francisco, ...
Apple iPhone owners are the most loyal smartphone buyers Register - 26 Nov, 2011 iPhone owners are more loyal to their chosen handset than Android fans are to theirs. So says GfK, a market watcher, after interviewing 4500 folk across Europe, the US, Brazil, China and Japan. ...
Apple has most loyal mobile users ZDNet Asia - ‎Nov 25, 2011‎ A GfK survey shows Apple users most unlikely to switch mobile brands ahead of people using Research In Motion and Google's Android-based handsets, report states. ...
Apple ahead in mobile loyalty Economic Times - ‎Nov 25, 2011‎ Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research firm GfK showed. Some 84 percent of iPhone users said they would ...
Apple tops in customer loyalty: Report Times of India - ‎Nov 24, 2011‎ Apple is well ahead of rivals in building brand loyalty among its users in a mobile market. SAN FRANCISCO: Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a ...
	iPhone users are more loyal than Android users, and let's not get started ... Macgasm - 26 Nov, 2011 So there! According to research firm Gfk, 84% of iPhone users plan on continuing with the platform while only 60% of Android users feel the same way about their own platform. Even more depressing news for ...
Apple Biz Wrap Up: iPhone Users More Loyal Than Android Users Wall St. Cheat Sheet - 26 Nov, 2011 By Business Insider Stocks are on the rise on light volume to break a six-session losing streak. A decent start to the holiday shopping season is helping offset continued fears about the euro zone's debt crisis. Shares of AAPL are sliding while the ...
Study finds Apple ecosystem helps iPhone lead industry in user retention Apple Insider - 26 Nov, 2011 A new study finds that iPhone owners are the most loyal smartphone users, and cites customers' personal investments in Apple's ecosystem as driving an over 80% retention rate for the device. A report released on Thursday by research ...
Apple tops in phone affection Investor's Business Daily - 26 Nov, 2011 Some 84% of Apple's (AAPL) iPhone customers said they'd go with the same brand when they replace it, ac cording to a study by research firm GfK. About 60% of users of a phone running Google's (GOOG) Android plan to stick with it. ...
Study: Apple's walled garden keeps users in, 84% plan to stick with iOS 9 to 5 Mac - 26 Nov, 2011 As of last week Gartner was reporting Android doubled its market share to 52.5 percent in Q3, while Apple recorded a decline from the year previous at 15 percent in the face of a delayed iPhone 4S. Despite that, a report from research firm GfK (via ...
One in five iPhone owners would rather change banks than smartphones SlashGear - 26 Nov, 2011 A survey has surfaced this week courtesy of the fine folks at GfK Group which had one in five consumers who owned both an iPad and an iPhone saying that switching to a new smartphone would be more difficult than changing their bank account. ...
Apple inspires loyalty among iPhone customers PC Advisor - 26 Nov, 2011 Apple is doing a better job of inspiring loyalty among customers than its rivals in the mobile marketplace, according to a report. Market research firm GfK said that 84 percent of iPhone users they ...
	How likely are you to stick with your OS? Mobot.net (blog) - 26 Nov, 2011 Here's some news that probably won't surprise anybody: Apple owners are the most likely to replace their pride and joy with another iDevice come upgrade time and remain loyal to their brand more than other OS users. This is according to a study by ...
	Apple's consumers prove loyal, users less likely to switch the more apps they use Proactive Investors USA & Canada - 26 Nov, 2011 Users on Apple's (NASDAQ:AAPL) iPads and iPhones are fiercly loyal, and are less likely to switch brands the more applications and services they use on the device, new research from GfK finds. Nearly one in five consumers who own both an iPad and an ...
Study shows iPhone users stay with Apple brand Phones Review - 26 Nov, 2011 With nearly the entire population of the world owning a mobile phone, it has become increasingly difficult for manufacturers to grasp the attention of would-be customers. For some Android is the final word in mobile devices, but with the Operating ...
Survey: iPhone Owners Most Loyal Boise Weekly - 26 Nov, 2011 The Holy Grail of the marketplace is brand loyalty, and according to a new survey Apple leads the pack. A study by the research firm GfK says 84 percent of iPhone owners responded they would readily choose another when the time came to replace their ...
	Survey: iPhone owners most loyal to brand among mobile users Digitaltrends.com - 26 Nov, 2011 The results of a new survey show that brand loyalty in the mobile market is strongest among iPhone owners, with 84 percent of them declaring they would choose another iPhone when they decide to replace their existing Apple device. ...
Apple leads the way in brand loyalty JOE - 26 Nov, 2011 According to a new survey, iPhone owners are more loyal to their phone compared to people who use Android or RIM operating systems. Apple can start counting their chickens as research firm GfK reveals that if you own an iPhone you're more than likely ...
Apple Inc. (NASDAQ:AAPL) Fans Win Loyalty Test StocksandShares.TV - 26 Nov, 2011 It has been reported that Apple Inc. (NASDAQ:AAPL) is well ahead of its rivals in building brand loyalty. Apple Inc. (NASDAQ:AAPL) Fans Win Loyalty Test According to research firm GfK, the smartphone maker giant Apple Inc. (NASDAQ:AAPL) is well ahead ...
Brand loyalty strongest for Apple as 84% stay put Institute of Direct Marketing (press release) (subscription) - 26 Nov, 2011 The survey, from GfK, has discovered that 84 per cent of people who currently own an Apple iPhone will simply upgrade to another device from the company when they change their current handset. Apple recently released the iPhone 4S, ...
	Apple iOS Platform Has the Most Loyal Users, Reveals Study DeviceMAG - 26 Nov, 2011 Apple is still the big winner when it comes to customer loyalty and retention. Have any doubts? Read on. The latest study conducted by GfK shows that iPhone users are more loyal to the platform compared to users of Android and other platforms. ...
Apple leads in loyalty: 84% of iPhone users, 60% of Android users plan to stay ... BGR - 26 Nov, 2011 Wireless users who currently own an iPhone are more likely to stay loyal to their current smartphone platform than owners of any other OS, a recent study found. Market research firm GfK conducted a survey of 4500 consumers in various regions around the ...
Complexity of switching smartphones forcing consumer loyalty Fresh Business Thinking - 26 Nov, 2011 The complexity of switching to a different smartphone, which results from a GfK report suggest is more complex than switching bank accounts, is driving consumers' loyalty to their brands. GfK's report on user experience and loyalty ...
Apple commands strongest customer loyalty Utalkmarketing - 26 Nov, 2011 In the smartphone market Apple has emerged on top in brands encouraging loyalty, research from GfK can confirm. Of current iPhone customers, 84% said they would stick with the brand when changing their device. The study interviewed 4500 users across ...
	Apple number one for global mobile brand loyalty Pocket-lint.com - 26 Nov, 2011 Apple is the brand with the most loyalty amongst its customers globally, at least in the mobile sector. A study by research company GfK has found that 84 per cent of iPhone owners are more likely to stay within the Apple ecosystem, and therefore stick ...
	Apple ahead in mobile loyalty theEword (blog) - 26 Nov, 2011 Apple has a higher amount of brand loyalty than any other company within the mobile market, according to a report undertaken by the Gfk research firm. The study has uncovered that 84 per cent of iPhone users would only replace their smartphones with ...
	Apple tops mobile loyalty chart Afterdawn.com - 26 Nov, 2011 Gfk published the findings of a poll it conducted among smartphone owners in several countries. It found that 84 percent of iPhone owners would choose to eventually replace the handset with another, upgraded iPhone. That compares to 60 percent of ...