Sprint's Prepaid Multi-Brand Strategy Focuses on Distinct Customer Segments

Release Date 6 May, 2010 in MarketWatch (press release)

 
   

Sprint Lures Text-Obsessed With Cheaper Mobile Plans

BusinessWeek - Greg Bensinger - 6 May, 2010
May 6 (Bloomberg) -- Sprint Nextel Corp., the third-largest US mobile-phone carrier, this month is cutting the price of its prepaid ...

Sprint's Prepaid Multi-Brand Strategy Focuses on Distinct Customer Segments

MarketWatch (press release) - 6 May, 2010
WARREN, NJ, May 06, 2010 (BUSINESS WIRE) -- Sprint [NYSE:S] today officially unveiled its comprehensive multi-segment approach to the prepaid wireless ...

Sprint Adds 4th Prepaid Brand

Wall Street Journal - Niraj Sheth - 6 May, 2010
Sprint Nextel Corp. is pushing even more heavily into low-cost, prepaid-cellphone service, as the US's third-largest wireless carrier by ...

Sprint Nextel Corp. to revamp Virgin Mobile

The Associated Press - Peter Svensson - 6 May, 2010
NEW YORK â€" Sprint Nextel Corp. is revamping Virgin Mobile, the prepaid wireless service it bought last year, and making it focus on inexpensive plans for ...

Sprint to unveil new text-centric cell plan

Reuters - Sinead Carew, Dhara Ranasinghe - 6 May, 2010
Software developers expect a windfall in ad revenue from games and other applications they are designing for the iPad, but Apple push into mobile ...

Sprint offers low-rate plan without subsidies

MarketWatch - Jeffry Bartash - 6 May, 2010
WASHINGTON (MarketWatch) -- Sprint Nextel Corp. on Thursday unveiled the wireless industry's lowest prices ever for prepaid ...

Sprint courts prepaid cell service users

Kansas City Star - Scott Canon - 6 May, 2010
Young and mad for text? Sprint Nextel thinks you could be a Virgin Mobile customer. Maybe a tad older and prone to power through both cell ...

Sprint shares climb after Deutsche Bank upgrade

The Associated Press - 6 May, 2010
NEW YORK â€" Shares of Sprint Nextel climbed Wednesday as a Deutsche Bank analyst upgraded his rating on the wireless carrier, saying business is stabilizing. ...

Analyst on Sprint: Not in 'Terminal Decline'

Wall Street Journal (blog) - Brendan Conway - 6 May, 2010
There's a lot of red out there Wednesday, but one of the big stocks that's managed to stay positive is Sprint Nextel, which snagged an ...

Sprint Spikes As Deutsche Bank Ups To Buy; Sets $6 Target

Barron's (blog) - Eric Savitz - ‎May 5, 2010‎
Sprint (S) shares are getting a boost today from Deutsche Bank analyst Brett Feldman, who raised his rating on the stock to Buy from Hold, ...

updated Today, 8:39 AM

Phone Scoop - Eric M. Zeman - 6 May, 2010
Sprint today announced a wholly new approach to the way it is organizing its pre-paid cellular businesses. Sprint is separating its pre-paid businesses into ...

Sprint revamps prepaid services (USA)

Wireless Federation (blog) - 6 May, 2010
www.WirelessFederation.com/news: Revamp of Virgin Mobile has been started by Sprint Nextel making it focus on inexpensive plans for young people who would ...

Virgin Mobile announces new "Beyond Talk" prepaid plans

Mobile Burn - Todd Haselton - 6 May, 2010
Today Virgin Mobile, owned by Sprint, announced new "Beyond Talk" prepaid plans that will go into effect beginning on May 12th. The new plans include a $25 ...

Sprint enhances its pre-paid offering, readies new pay by the minute brand

Unwired View - 6 May, 2010
By ilinca on 06 May 10 - In Sprint, Wireless - View Comments Sprint has been constantly losing post-paid subscribers in the last few years, ...

Sprint Shakes Up Prepaid Mobile Data/Voice Pricing

Dslreports - Karl Bode - 6 May, 2010
Sprint has announced that the company is planning to dole out some significant attention to their prepaid service options under both the Sprint and Virgin ...

Sprint Officially Unveils Multi-brand Prepaid Strategy

Phones Review - 6 May, 2010
Back in late 2009, Sprint brought together the experience and resources of Virgin Mobile USA and Boost and has since been developing their multi-brand ...

Sprint Gets Serious About PrePaid Mobile

CoolTechZone.com (blog) - Matt Hartley - 6 May, 2010
The mobile market is constantly changing, mobile companies are always looking to stay ahead of the game. To this end, Sprint is looking to take their ...

Sprint to Revamp Virgin Mobile‎, Cuts Prices

Mobiledia - 6 May, 2010
Sprint is revamping Virgin Mobile, the prepaid wireless service it bought last year, and cutting the price of its plans to cater to the increasing number of ...

Sprint Offers Plans More for Text Than Talk

TheStreet.com - Joseph Woelfel - 6 May, 2010
OVERLAND PARK, Kan. (TheStreet) -- Sprint(S) is expected to announce Thursday it is revamping Virgin Mobile, ...

Sprint launches multi-pronged prepaid wireless strategy

FierceWireless - Phil Goldstein - 6 May, 2010
Don't miss out. Sign up now for daily email updates from FierceWireless and get the latest in next gen communications. Sprint Nextel (NYSE: S) unveiled its ...

Sprint Nextel Corp. Series 1 Reports Operating Results (10-Q)

GuruFocus.com - 6 May, 2010
Sprint Nextel Corp. Series 1 has a market cap of $12.21 billion; its shares were traded at around $4.1 with and P/S ratio of 0.4. As discussed below under ...

Can mobile HD voice save post-paid?

TMCnet - Doug Mohney - 6 May, 2010
Last week, Sprint Nextel (News - Alert) reported losing 578000 postpaid customers last quarter, but analysts considered ...

Sprint Nextel (NYSE:S): Upgrading To Buy From Hold And Raising PT To $6.00

istockAnalyst.com (press release) - ‎May 5, 2010‎
Deutsche Bank is upgrading Sprint Nextel (NYSE:S) to Buy from Hold and are raising their price target to $6 (prev. $4.75) 1) They expect continued ...

Trading Idea - Key levels for Sprint Nextel

TradersHuddle.com - Christoper Lynn - ‎May 5, 2010‎
New York, May 5th (TradersHuddle.com) - Shares of Sprint Nextel Corporation (NYSE:S) are trading very close to calculated support at $4.05 with current ...

US Stock-Index Futures Fluctuate; Sprint Nextel Advances

BusinessWeek - Sarah Jones - ‎May 5, 2010‎
May 5 (Bloomberg) -- US stock-index futures swung between gains and losses after benchmark indexes yesterday slumped by the most since ...

Sprint's Prepaid Multi-Brand Strategy Focuses on Distinct Customer Segments

Digital Producer (press release) - 6 May, 2010
Sprint [NYSE:S] today officially unveiled its comprehensive multi-segment approach to the prepaid wireless marketplace. Since Sprint's acquisition of Virgin ...

 

Subscribe to RSS
Advertise here